I am not totally into golf, but the people watching at the AT&T is second to none as is evidenced here in this picture. I took a look at the Pebble Beach website and the rates aren't as bad as prior years. Plus you get two free tickets when you make a reservation for the AT&T weekend (Feb. 8-10). Just an insider tip, Bill Murray likes to hang out at Jack London's in Carmel.
Pebble Beach AT&T Lodging.